The Alberta Office of Traffic Safety, along with key stakeholders in the fight against impaired driving, has developed various resource materials to inform and educate the general public about the real costs of impaired driving.

The goal is to ensure the message gets through and helps decrease the incidences of drinking and driving in all age categories.

What are you Willing to Lose?

The What are you willing to lose? Impaired Driving program is a major part of the Office of Traffic Safety's resource material, and is a partnership-based program. The program focuses on the consequences of driving while impaired and promotes the use of designated drivers and alternate modes of transportation.

The Alberta Office of Traffic Safety's Impaired Driving Resources include:

Videos

Impaired Driving: "Father and Son"
Alberta Gets Tough on Impaired Drivers
Alberta Gets Tough on Drunk Drivers
Alberta Administrative License Suspension Safety Minute
Cop's Catalogue television commercial
(Gift suggestions for those who continue to drink and drive)

Radio Spots

AALS - Some things you could live without this summer
AALS
Primetime - Impaired
Impaired Long Weekend
Checkstop
Lost Something
NEW! Do As I Say
This Weekend
Crash Carnage
Costly
Handcuffs & Freedom
Injury/Death
Innocent Victims
Joint Forces Checkstop
Lost Licence
Think & Drive

Resource Materials

NEW! Handcuffs Poster
NEW! Keys Poster
Brochure/Poster: What are you willing to lose? Before you drink and drive - THINK...
Life Did a 180°: Postcard
What are you willing to lose? Postcard
Consequence Tent Card
Brochure/Poster: What are you willing to lose?
Locker Poster: What are you willing to lose? Freedom
Locker Poster: What are you willing to lose? Life
Locker Poster: What are you willing to lose? Friends
Locker Poster: What are you willing to lose? Future
Full Size Poster: What are you willing to lose?
Full Size Poster: Smart Choices "Be the Key to Designated Driving"
When Choices Collide (Video and Resource Guide)

To find out how you can receive Impaired Driving resource material, please contact the Alberta Office of Traffic Safety:

The Alberta Office of Traffic Safety, Alberta Transportation
Main Floor, Twin Atria, 4999 - 98 Avenue
Edmonton, Alberta T6B 2X3
Phone: (780) 422-8839
Fax: (780) 422-3682
E-mail: debbie.lamoureux@gov.ab.ca
Outside Edmonton call 310-0000 and ask for 422-8839.

Other Resources

For other information and resources on impaired driving issues in Alberta, contact:

Calgary Police Service
Cst. Richard butler
richard.butler@gov.calgary.ab.ca
403-295-7932

Insurance Bureau of Canada
Jim Rivait, Vice President, Prairies, NWT & Nunavut
jrivait@ibc.ca
780-423-2212

Camrose Police Service
Cst. Bob Grant
bgrant@camrose.com
780-672-8300

Coaldale Police Service
Chief Doug Hancock or Cst. Jason Dobirstein
police@town.coaldale.ab.ca

AADAC
Carol Johns, Resource Development
carol.johns@aadac.gov.ab.ca

Edmonton Police Service
Cst. Conrad Moschansky
conrad.moschansky@police.edmonton, ab.ca
780-421-2716

SADD Alberta
Greg Schmidt, Youth Coordinator
greg@saddalberta.com
403-394-9297

AB Transportation, Office of Traffic Safety
Debbie Lamoureux, Communications Coordinator
debbie.lamoureux@gov.ab.ca
780-422-8839

Updated December 2006